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Tribes: We Need You to Lead Us, by Seth Godin
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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
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Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
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It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).� Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
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With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
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If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
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Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
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- Sales Rank: #4017 in Books
- Brand: Godin, Seth
- Published on: 2008-10-16
- Released on: 2008-10-16
- Original language: English
- Number of items: 1
- Dimensions: 7.30" h x .65" w x 5.25" l, .51 pounds
- Binding: Hardcover
- 160 pages
From Publishers Weekly
Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, tribes are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. Change isn't made by asking permission, Godin says. Change is made by asking forgiveness, later. That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job. (Oct.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world."
Former U.S. senator Bill Bradley
"Tribes is a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!
This is one of the most important books I have read this year. I highly recommend it."
Michael Hyatt
"Tribes is a short book—only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!"
—Michael Hyatt, author of Platform and Living Forward
"Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.”
—Former U.S. senator Bill Bradley
"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
—Forbes
"It's easy to see why people pay to hear what he has to say."
—Time
"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company
"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum
"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
—Miami Herald
From the Author
This book represented a turning point for me and for my work.It's been ready by Presidents, CEOs, freelancers, non-profit executives and stay-at-home parents.�
While most leadership books are actually about management, about some form of coercion to get people to do what you want them to do, this is a book about the internal struggle we have to choose to lead.I hope it resonates with you.
Most helpful customer reviews
12 of 12 people found the following review helpful.
A Perspective Changer
By Brenda Cobb Murphy
This book has become one of my favorite books, and I’m a self-help junkie. The things Seth says about a tribe and my part in it is never far from my mind. It has changed how I see my website, the books I write, my place in the world, and it has changed how I perceive myself. You know a book is a game-changer when your mind often pulls up something you’ve read from it. While I love my Kindle books I also love books I can mark up and easily refer back to so I’ve got the paper version of this one and it has lots of little Post-it flags on things that stood out (the whole book pretty much stood out but I can’t mark everything!). For example:
“Curious people count. Not because there are a lot of them, but because they're the ones who talk to people who are in a stupor. They're the ones who lead the masses in the middle who are stuck. The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can't abide.”
“Crowds and tribes. Two different things: a crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe. Crowds are interesting, and they can create all sorts of worthwhile artifacts and market effects. But tribes are longer lasting and more effective.”
There are a lot of great books out there but this is a must.
9 of 9 people found the following review helpful.
Not an instruction manual
By Aidan Rector
I recommend this book to anyone who wants to make a difference. Anyone who is sick and tired of standing by watching things happen to them and is ready for a change. I read a number of reviews that were very negative about this book just before I started reading it and read it anyway. Very happy I did! No, you won't get step by step instructions here so don't look for them. The point is you already have what you need to lead. Just get out there believe in your mission and start gathering your tribe to move it forward.
2 of 2 people found the following review helpful.
Don't Expect Checklists/How-Tos. Do Expect Ideas You Can Apply to Your Own Work
By Commenter
A good quick read to help you think bigger. This is not a self help book. This is not a How-To. This is an attempt to help you reframe what you do or care about in a way that empowers you to do it better. It's not supposed to give you a checklist, just a pinch and a push to go do something and be inspired by the tools available to you and the stories of those who have already made a difference in whatever niche they care about.
I underlined some stuff. I'll share it. And I'll flip back through it down the line when I need to take a step back.
Thanks Seth!
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