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In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
- Sales Rank: #690506 in Books
- Brand: Brand: Touchstone
- Published on: 1998-02-11
- Released on: 1998-02-11
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.00" w x 6.12" l, 1.00 pounds
- Binding: Paperback
- 304 pages
- ISBN13: 9780684844046
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
LARRY KAHANER is an award-winning journalist, lecturer, and consultant, and the author of nine books that have been translated into a dozen languages. He is a former Washington staff correspondent for BusinessWeek, reporter for Knight-Ridder newspapers and a founding editor of Communications Daily. He currently is Washington Editor of Fleet Owner magazine. He has written for InformationWeek, the Christian Science Monitor, the International Herald Tribune, the European, and Management Technology. He has been a guest on many shows including Larry King Live!, CNBC's Management Today, NPR's All Things Considered, and the Motley Fool Radio Show.
For more information go to www.talmudbook.com or contact the author at info@talmudbook.com.
Most helpful customer reviews
26 of 27 people found the following review helpful.
Very Disappointing
By K. Taylor
I learned of this book while reading the "Ask Annie" column in Fortune (Jan. 7, 2002). I've been in Marketing for 10 years and was looking forward to a good book on competitive intelligence gathering. This covers only the most basic of topics: the plan, do, check, act cycle; annual reports; 10-Qs; government permits; etc. If you don't have a clue where to start in CI you may find this book helpful. If you've done even cursory competitive intelligence gathering before you will not likely find anything new here.
I should have paid attention to the reviewer that said, "If this is the FIRST book you read on Competitive Intelligence - it is not that bad..." I'll add not only if this is the first book, but also your first exposure, otherwise skip it.
19 of 21 people found the following review helpful.
This is THE book about Competitive Intelligence
By A Customer
After having listened to so-called gurus spout off about CI none of it made any sense until I heard Larry Kahaner speak at a recent SCIP conference. I bought his book which explains CI in a clear, no nonesense style and I was able to use his insights immediately at my company. If you know nothing about CI, this is the book to start with. If you 'think' you know everything about CI this is the book that will fill in all the blanks you 'thought' you understood. It's practical and down to earth.
7 of 7 people found the following review helpful.
A great deal of key information for very little money.
By James B. Love Sr.
This is a basic reference for CI. The author lays the groundwork for convincing the audience of the need for CI and how to establish and operate a program. Comparing it to the other, much higher priced books, this is the most bang for buck
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